After we have the flavor profile and all the ingredients - we start to play.
Needs to be sweeter? We increase the amount of our fruit (like dates).
But we do this and no matter what - we keep the bar CLEAN by saying NO to anything artificial.
NO sugar alcohol, NO artificial flavors/sweeteners, NO fillers, NO dairy, NO soy, NO gmos, NO gluten.
Sure, it's easier (and much cheaper) to add artificial sweeteners like sucralose - but that's not how we roll.